Posted: January 20, 2016
At Under Armour, our mission is to make all athletes better through passion, design, and the relentless pursuit of innovation. That mission covers our offline and in-store activities, and extends to our online community as well through our websites, applications, and connected products and services (which we collectively call the “Services”) and that’s why we also refer to our online community members as “Athletes.” Our privacy policy describes what Personal Data we collect online, offline and in stores and how we use and share that information.
We encourage you to review our privacy policy and click on the available links or select “read more” if you want additional information on a particular topic. If you have any questions about how we handle or protect your Personal Data, please contact us through our Support Team.
Please be aware that Under Armour, and all associated Services and systems, including registration, is housed on servers in the United States. If you are located outside of the United States, please be aware that information we collect (including cookies) will be processed and stored in the United States, a jurisdiction in which the data protection and privacy laws may not offer the same level of protection as those in the country where you reside or are a citizen. By using our Services and providing information to us, you consent to the transfer to and processing of the information in the United States.
Please read this Privacy Policy carefully, as your access to and use of the Services signifies that you have read and agree to all terms of this Privacy Policy. If you do not agree with any part of this Privacy Policy or our Terms and Conditions, please do not access or continue to use any of the Services or otherwise submit your Personal Data.
We are Under Armour, Inc. and Under Armour Europe B.V., as well as our family of affiliated companies (“Under Armour”). We provide internet and mobile application based services including the apps linked to below:
Under Armour collects information to operate our business and provide you with innovative fitness and wellness solutions. We collect both Personal Data and Other Information in support of these efforts.
Generally, we do not consider Other Information to be Personal Data. Regardless, if we link together Other Information in a way that renders it individually identifiable, we will treat the combined information as Personal Data.
We collect Personal Data in the following ways:
When you register with us, we collect registration and demographic details (.e.g., name, username and password, email address, date of birth, and location).
When you set up an Under Armour account, we will collect your name, username and password, email address, date of birth, and location (e.g., country). We may also collect your postal code, contact number and information about your mobile device (e.g., name of your wireless carrier and device identifier). In addition, we may collect certain demographic information at registration to tailor our Services to your needs, such as age, gender, fitness and physical characteristics, and sport preferences.
If you submit a job application or apply for a job with Under Armour online, we will collect Personal Data including your contact details, work history, employment needs and interests, and anything relevant to the job for which you are applying. That policy is governed by our Data Privacy Policy for Employees and Employee Candidates.
When you use or interact with our Services, we collect Personal Data such as Performance Data and Location Data.
We collect Performance Data in several ways:
Here are some examples of Performance Data we collect:
Location Data: We may collect precise location data as part of the functionality of our Services. For example, if you want to map your cycling route with one of our Under Armour applications and you have enabled geolocation tracking, we will collect your Location Data as you cycle along the route and produce a map for you. We collect Location Data through the Services so we can offer you certain location-based services (like route tracking described above), provide advertisements that are relevant to your geographic location, and conduct analytics to improve the Services.
We collect Location Data in several ways:
The way in which we collect Location Data is different depending on whether you are accessing the Services through a website or a mobile application. The collection of your Location Data may occur even when our Services are not actively open and running. To learn more about how to control geolocation collection within the Services, please visit here.
If you are accessing the Services through one of our mobile applications, the way we collect Location Data will differ depending on your mobile device’s operating system. In all events, we do not collect Location Data, unless you have “allowed” its collection. If you decline to allow Location Data collection in the app, we will not collect your Location Data unless you manually enter it in.
Other Information: We may collect Other Information about your use of our Services. This includes, for example, your device type, carrier provider, browser type, operating system, internet domain and host name, date and time of access as well as referring and onward URL, as well as transactional data about the activities you undertake and how you interact with the Services, such as what data is displayed, clicked on or shared, the click stream patterns, and the length of time spent on each site or page; and searches you may conduct on the Services.
Note on Connected Devices and Products: When using a wearable or connected device or product, we may collect certain information about the device or product such as serial number, Bluetooth address, UPC, or other device- or purchase-related information.
Note on In-Store Tracking: We may collect Location Data in our stores in order to better understand Athlete preferences and provide product recommendations. If you allow push notifications, Location Data and push notifications may be leveraged to reach out to you if we detect you are in our stores. For example, we may use in-store beacons to communicate with you via our Services (your consent is obtained before recommendations and offers are sent to your device).
When you connect with us through social media, we may collect account or profile information.
When you shop or browse online, we collect purchase and browsing data.
As you browse our products online or submit product inquiries, we may collect Personal Data such as your contact information and your specific requests. We also may collect information about whether or not you completed the purchase, your purchase details, returns and other transaction information regarding your purchases, such as the product purchased and price you paid. If we are able to associate the purchases with an account you have registered with us (for example, if you use a common credit card, or provide a common email address at the time of purchase) we may add that purchase and transaction information to your account information. We also may collect Other Information when you browse our products but do not make a purchase, such as which products you added then removed from your shopping cart, the order in which you browsed and whether and how these actions appeared to impact the shopping experience. We do this using Data Collection Tools, as described in more detail below.
When you shop online, your transactions will be completed by Under Armour or one of our partners, vendors or suppliers. Under Armour will limit the use of your Personal Data by our partners, vendors and suppliers according to this Privacy Policy, contractual restrictions, and applicable law. If you choose to pay through a third-party mechanism offered on our website, the information you choose to share with that third-party will be treated in accordance with that third-party’s privacy policy.
When you shop in-store, we may collect contact and purchase information.
When we provide you access to third-party products and services.
When you take surveys and enter challenges, promotions, contests, and sweepstakes, we collect contact, demographic and eligibility information.
We may sponsor contests, challenges, sweepstakes and other promotions ("Promotions") and we may request that you provide Personal Data, such as name, address, email address, telephone number and age and other information that may be appropriate in order to participate. If you win, we also may need to collect certain tax information, waivers and releases, depending on the prize.
We may also launch surveys that ask you to answer questions about a range of topics from personal information to brand and product preferences.
Promotions or surveys may also be run by an Under Armour service provider or co-branded with one of our business partners. In such instances, Personal Data may be collected directly by and/or shared with Under Armour, the service provider and/or business partner via print, website, mobile applications or other means. Each Promotion or survey that treats your Personal Data in a way that differs from this Privacy Policy will state the privacy policy governing that collection of information in connection with that Promotion or survey.
Additionally, with your consent we may share your Personal Data associated with a Promotion with our business partners that sponsored or were involved with that particular Promotion.
When we supplement your information, we collect additional Personal Data about you.
When you engage with our online communities or with advertising on the Services, we may collect Personal Data about those interactions.
Under Armour uses the data we collect to operate our business, advertise and provide our products and Services, improve existing products and services, develop new products and services, and to improve and personalize your experiences interacting with us. We also use your Personal Data to communicate with you and to deliver advertising that may be more relevant to you.
We use the information we collect to:
Operate our business and provide our Services to Athletes, individuals and communities
We use the data we collect to provide the Services that we offer. This includes operating, maintaining, and providing you with all of the content and features of the Services. For example, tracking your fitness and nutrition goals, display of your live location and movement to the extent you allow that, and processing your payment for purchases.
We also use the data that we collect for our internal business operations. For example, we use data to better understand our business, analyze our operations, improve the Services, and to develop new products and Services to support your fitness, wellness, and nutritional goals. We may also use the data to track, for example, the total number of visitors to or users of the Services, the number of visitors to each page of the Services, and the domain names of our visitors’ Internet service providers to analyze our business operations and performance.
Personalize experiences on our Services, better understand our Athletes and gain consumer insights
We use the Personal Data we collect to personalize your experience with our Services. This allows us to present products and information tailored to you, your interests and location, and to provide you with specialized route and event content based on your location. For example, some of our Services will give you the option to allow us to use your Location Data to recognize when you have entered an Under Armour store or Under Armour section and to provide you with products and information that we think may be of most interest to you (service specific information on location tracking). In addition, with your consent, your Performance Data may be leveraged to provide you with product and service recommendations. Our use of Personal Data will also allow you to participate in social sharing on our Services, connect and communicate with other users of our Services, and to create and manage your account.
We also use Personal Data to better understand our Athletes and the people who use our Services. This helps us to innovate, plan and design new products, services, features and functionality that our Athletes need and want.
Provide you with access to third-party products and services
Support research and academic research
Address security issues and to resolve disputes
Tailor our advertising and marketing
We use Personal Data and Other Information to assist us in our advertising and marketing campaigns, to provide you with information on the products and Services that we think are most relevant to you and to enable us to measure the success of our marketing activities. For example, when corresponding with you via email, we may use “format sensing” technology, which allows pixel tags (defined in the Online Advertising section of this Privacy Policy) to let us know whether you received or opened our emails. In addition, we may use Location Data to serve ads that are more relevant to you based on your particular location.
For more information about our online advertising practices including how to opt-out of receiving interest based ads from us, please visit the Online Advertising section of this Privacy Policy.
Communicate with you and respond to your requests
After you have registered or created an account with us, you have a choice of receiving announcements via email, push notifications, or text message about us, our products, Services, special events or promotions. If you consent to such messages, we may use your Personal Data and Other Information to communicate with you about the Under Armour products or Services you have purchased or used and to notify you of other products, promotions and Services we think may be of interest to you. You can manage your communication preferences by registering for and logging into your account.
We may use your Personal Data to respond to your requests for technical support, online services, product information or to any other communication you initiate. This includes accessing your account to address technical support requests.
Additionally, when you request it, we will use your Personal Data to enroll you in contests, programs, or offers. We also may use your Personal Data to notify you of promotions and other special offers.
Please note that irrespective of your email settings, we may send you notifications pertaining to the performance of our Services, such as revision of our Terms or this Privacy Policy or other formal communications relating to products or Services you have purchased or use.
Administer Promotions
We use the Personal Data we collect during contests, challenges, sweepstakes and promotions to administer the Promotion, verify identity and age, and to communicate with you about the challenge or about other offers. We also collect and use survey information to improve your customer experience and to improve our business, products, and services.
With some challenges, promotions and surveys, we may ask questions so we can conduct market research. Sometimes we will ask questions that we know our business partners are interested to learn. Other times, we will ask questions on behalf of our business partners. In these cases, we may share your responses with these business partners for their own market research and communication purposes. For example, we may ask whether you prefer coffee or tea in the morning, and share your response with our coffee company partner. To opt-out of this kind of collection and sharing, you can decline to answer these kinds of questions or decline to participate in the challenge or survey altogether.
Under Armour will only disclose your Personal Data with your knowledge and as stated in this Privacy Policy or as indicated at the time of collection. This includes disclosures that will enable us to fulfill our obligations to you, and allows us to manage our business operations. We will only share your Personal Data with third parties in certain limited instances, namely with your consent, or as is necessary to complete a transaction or provide a product, service, or feature that you have requested.
We may disclose your Personal Data as described in this Privacy Policy and in the following ways:
To Affiliates, Partners, Vendors, and Suppliers
We share Personal Data among our Under Armour family of companies. We do this to run our business more efficiently and to have a better understanding of our Athletes across all of our business lines.
We also work with partners, vendors, distributors, and suppliers. These third parties may have access to or process your Personal Data, but only to the extent it is necessary for them to (1) provide their products and services to us, or (2) to provide you the products and services that you have requested. For example, we may use third-party providers to assist us with marketing and advertising our products and Services, delivering customer service and support (for example, when you have a question, complaint or technical issue with your account), and for e-commerce order fulfillment.
During Recruitment and Job Applications
To Enable the Use of Our Services
Personal Data that is collected through the Services may be used or disclosed to third parties in order to enable us to provide Services. For example, the Under Armour website may allow you to interface with a third-party website or application, such as PayPal or FedEx.
In addition, with your knowledge and consent, our Services may gather and transfer information from other applications, functions and tools within your mobile device.
Note that HealthKit Data is not used for marketing and advertising.In Community Forums
As We Grow and Change – Corporate Transactions and Reorganizations
As Required by Law and Special Circumstances
Under Armour is committed to protecting the security of your Personal Data. We use technical and organizational measures designed to protect your information against unauthorized access, theft, and loss. We also recommend that you take additional measures to protect yourself and your information, such as installing anti-virus software, closing browsers after use, keeping confidential your log-in credentials and passwords, and making sure that you regularly update software and apps you have downloaded to ensure you have enabled the latest security features on your devices.
Under Armour will retain your Personal Data for as long as you maintain an Account or as needed to provide you the Services. We will also retain and use your Personal Data as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
Under Armour uses cookies and other data collection tools like web beacons to collect data that help us personalize your use of our websites and mobile applications. We also work with a variety of advertisers, advertising networks, advertising servers, and analytics companies ("Ad Partners") that use various technologies including cookies to collect data about your use of the Services (such as pages visited, ads viewed or clicked on) so that we and our Ad Partners deliver ads to you based on your interests and online activities.
Information about Cookies
“Cookies” are data files stored within your browser when you interact with a website. These data files allow the site to recall important information about your visit and help improve your experience. By using this technology, we are able to make it easier for visitors to register for accounts, order products, enter and participate in sweepstakes and contests, and offer other functionality on our sites, like showing you ads based on your interests or browsing history. For sites that permit online shopping, we use cookies to remember and process the items in your shopping cart.
We also use cookies to collect information about which device and browser you use to access our sites so we can optimize your access and continually improve functionality. For example, we collect information about your browser type (e.g., Internet Explorer, Safari, or Firefox) and operating system (e.g., Windows, Mac-OS X, IOS, Android etc.), domain name of your Internet service provider, websites visited before and after visiting our sites, pages viewed and activities at our sites, and ads seen or clicked on. We also keep aggregated statistics about the visitors to our sites to help us continually improve how we deliver our online content. For example, we can determine if more visitors prefer certain features or pages to others, which helps us keep our sites fresh and interesting to Athletes.
Types of Cookies We Use
We use several different types of cookies:
How We Use Web Beacons
We Allow Third-Party Cookies
How We Engage in Online Advertising
We display ads on websites and mobile applications that we own and operate. Through our Ad Partners, we also display ads for our Under Armour family of companies on websites and mobile applications of third parties. When you visit one of our websites or view ads that we or our Ad Partners serve elsewhere on the web, you may see different kinds of ads, such as text next to search results or video on web pages. Sometimes, these ads are based on the content of the pages on which they appear. Other times, they are generated when our Ad Partners match the ad to your interests, as inferred from your online activities. This is known as interest-based advertising. The goal is to show you ads that will most interest you.
To meet this goal, we and some of Ad Partners use technologies like cookies and web beacons to collect information about your interaction with our Services and other third-party websites ("Online Data"). Typically, Online Data is aggregated with other data to create segments – groups of users and certain general interest categories that our advertising partners have inferred based on a variety of factors (for example, “sports fan”). Online Data can include information about:
We and our Ad Partners use this Online Data to serve ads online that interest the audiences with whom we interact – including you.
In addition, our Ad Partners use this Online Data for a variety of other purposes, including (a) in conjunction with advertising that appears on our website or other websites, (b) to report website traffic, statistics, advertisement data and other interaction with ads and the websites on which they are served, and (c) to measure the effectiveness of web-based and e-mail ads.
We provide you several ways to manage your privacy settings:
Update your default settings for in-app data sharing
Under Armour apps are designed for your wellness and fitness benefit. As such, you are able to control what and with whom you share your Personal Data. We encourage you to adjust the sharing settings to best meet your objectives and sharing comfort level. In the interest of safeguarding your Personal Data, we have outlined some initial default sharing settings.
As we integrate our existing Services and roll-out new Services the default setting for sharing for Under Armour applications is set as follows.
Details on how to update your sharing preferences and the default settings for our Services are outlined within the sharing standard. Note: When you share information from our Services externally with a Social Networking Service the information you post is governed by their privacy policy and settings.
Note: When you share information from our Services externally with a Social Networking Service the information you post is governed by their privacy policy and settings.
Opt-out of cookies and interest-based ads
Set your communication preferences
We respect your communication preferences and have created several ways for you to control how Under Armour communicates with you:
You may also contact us through our Support Team to indicate or update your communication preferences.
Manage your geolocation services
Most mobile devices provide users with the ability to disable location services. Disabling location services will not allow us to collect your Location Data (by virtue of the location of your mobile device) when you use our Services and may impact the operation of a Service, for example it will not be possible to track or record exercise routes. Most likely, these controls are located in the device’s settings menu. If you have questions about how to disable your device’s location services, we recommend you contact your mobile service carrier or your device manufacturer.
To learn more about how to control geolocation collection within the Services themselves, please visit here.
Downloading AppChoices
We do not knowingly collect Personal Data from children under 13. If you become aware that a child has provided us with Personal Data without parental consent, please contact us through our Support Team. If we become aware that a child under 13 has provided us with Personal Data without parental consent, we will take steps to remove the information and terminate the child's account.
Residents of Australia
Residents of China
Residents of the European Economic Area
For EU Personal Data received in the United States under the Privacy Shield, Under Armour has certified that it adheres to the Privacy Shield Principles of Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity and Purpose Limitation, Access, and Recourse, Enforcement and Liability. If there is any conflict between the standards of this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles govern. To learn more about the Privacy Shield program, please visit the US Department of Commerce Privacy Shield website. To view our certification page, please visit the Privacy Shield List.
Under the Onward Transfer Principle, we may remain liable for the processing of European Personal Data that we transfer to our third-party agents or service providers. In some instances, we may also be required to disclose Personal Data to comply with valid requests from public authorities, including for national security or law enforcement purposes.
In compliance with the Privacy Shield, Under Armour commits to resolve your complaints concerning data privacy and our collection or use of your Personal Data. We welcome you to bring any concerns directly to us at our Support Team. Eigible unresolved privacy complaints related to violations of the Privacy Shield Principles can be reported to JAMS, an alternative dispute resolution provider located in the United States and Canada. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed by Under Armour, please visit https://www.jamsadr.com/eu-us-privacy-shield for information on how to file a complaint with JAMS.
Note that if your complaint is not resolved through either a direct interaction with Under Armour, or JAMS, under limited circumstances, a binding arbitration option may be available before a Privacy Shield Panel.
For the purposes of enforcing compliance with the Privacy Shield, Under Armour is subject to the investigatory and enforcement powers of the United States Federal Trade Commission.
For Swiss Personal Data received in the United States under Safe Harbor, Under Armour has certified that it adheres to the Safe Harbor Privacy Principles of Notice, Choice, Onward Transfer, Security, Data Integrity, Access, and Enforcement. If there is any conflict between the standards of this privacy policy and the Safe Harbor Privacy Principles, the Safe Harbor Privacy Principles govern. To learn more about the Safe Harbor program, please visit the US Department of Commerce Safe Harbor website. To view our certification page, please click here.
We welcome you to bring any concerns you may have regarding data privacy or our data collection processes directly to us at our Support Team. Eligible unresolved privacy complaints related to violations of the Safe Harbor Principles can be reported to JAMS. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed by Under Armour, please visit https://www.jamsadr.com/eu-us-privacy-shield for information on how to file a complaint with JAMS.
Residents of Hong Kong
Residents of Mexico
Residents of New Zealand
Residents of South Korea
Residents of the United Arab Emirates
Residents of California, United States: your California privacy rights
It is important to note that this opt-out does not prohibit disclosures made for non-marketing purposes or for purposes of assisting us with our own marketing.
Additionally, if you are a registered user under the age of 18 and a resident of California, you may request removal of content you have posted to the Services. Requests can be made to our Support Team. Please note that making such requests does not ensure complete or comprehensive removal of the content. For example, we may retain the information for our own internal records, and it is also possible that a third-party we do not own or control may copy the posting and repost it elsewhere.
Please note that this Privacy Policy does not apply to the practices of companies that we do not own or control or to people that we do not employ or manage. For example, if you download one of our applications on your smartphone, the manufacturer of your smartphone may have a policy that applies to its own practices for collecting information through that smartphone. We encourage you to read the privacy policies of each and every device, website, and service that you use.
If you have any questions, comments, or concerns about how we handle your Personal Data, then you may contact us through our Support Team or write to us at:
We may update this Privacy Policy from time to time without prior notice. You can determine when this Policy was last revised by checking the Effective Date. We encourage you to periodically review this privacy policy to ensure you understand our privacy practices. If you have a registered account, we may notify you of any changes to our privacy policy via email and we may ask you to affirmatively acknowledge and consent to the changes the next time you use our Services.